Media Promotion Toolkit
How to share about Early Check
This media content is provided to help partners and organizations raise awareness about the Early Check research study. Our hope is that providing this media content will make it easier to post about Early Check on your own social media channels or website.
How to use this Media Toolkit
This kit includes draft language and images to promote Early Check via social media (Facebook, Twitter, Instagram) and on websites. You may adapt the messages to best resonate with your followers, but please do not add to or substantially revise the text in a way that alters its meaning. We took great care to test the terminology with diverse mothers across North Carolina.
To use this content:
- Download the image you would like to use and upload it to the social media platform for posting. Graphics have been sized for each social media platform.
- Copy and paste the post text into the social media platform for posting.
Be sure you are following us on Facebook (@earlycheck), Instagram (@earlychecknc), and Twitter (@earlycheck) and use #EarlyCheck to help us track tweets, likes, and clicks!
By using the Early Check logo or other trademarks on this website, you agree to follow the Early Check Logo Guidelines and our Terms of Use.
If you have any questions, please contact us at outreach@earlycheck.org.
Sharing about Early Check on your Facebook
When you paste the Early Check portal link (https://portal.earlycheck.org) into the post window, it will automatically populate with an image associated with the portal. To avoid having to remove this image and replace it with one of the preferred graphics (PNG or JPG) below, upload the graphic to the post first and paste in the message (including portal link) second.
Graphics
Sample Messages for Facebook Posts
- Have you heard about the @EarlyCheck research study for expanded newborn screening? All expecting parents in #NC are eligible! No doctor's appointment is required, and it's easy to join the study from your smart phone: https://portal.earlycheck.org
- Attention new and expecting parents! @EarlyCheck is a research study that provides free expanded health screening for babies born in NC. Sign up for #EarlyCheck at: https://portal.earlycheck.org
- We’re helping spread the word about @EarlyCheck, a research study that offers expanded newborn screening. All expecting parents in #NC are eligible! No doctor’s appointment is required, and it’s easy to join the study from your smart phone: https://portal.earlycheck.org
- Únase al estudio científico de @EarlyCheck - ¡Ayúdenos a pasar la voz a nuevos padres o madres que estén esperando un bebé en Carolina del Norte! No se necesita cita con un médico/a, y es fácil unirse al estudio desde su computadora o teléfono con Internet. https://portal.earlycheck.org/es/
Sharing about Early Check on your Instagram
Links in Instagram post copy do not hyperlink. We suggest including the Early Check portal link (https://portal.earlycheck.org) in your Instagram bio, so users can click on it. The portal is also available in Spanish (https://portal.earlycheck.org/es/).
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Sample Messages for Instagram Posts
- Have you heard about the @EarlyCheck research study for expanded newborn screening? All expecting parents in #NC are eligible! No doctor's appointment is required, and it's easy to join the study from your smart phone. Link in bio to sign up
- Attention new and expecting parents! @EarlyCheck is a research study that provides free expanded health screening for babies born in NC. Sign up for #EarlyCheck at the link in our bio!
- We’re helping spread the word about @EarlyCheck, a research study that offers expanded newborn screening. No doctor’s appointment is required, and it’s easy to join the study from your smart phone! All expecting parents in #NC are eligible. Link in bio.
- Únase al estudio científico de @EarlyCheck - ¡Ayúdenos a pasar la voz a nuevos padres o madres que estén esperando un bebé en Carolina del Norte! No se necesita cita con un médico/a, y es fácil unirse al estudio desde su computadora o teléfono con Internet. Enlace en nuestro perfil.
Sharing about Early Check on your Twitter
When you paste the Early Check portal link (https://portal.earlycheck.org) into the post window, it will automatically populate with an image associated with the portal. To avoid having to remove this image and replace it with one of the preferred graphics (PNG or JPG) below, upload the graphic to the post first and paste in the message (including portal link) second.
Graphics
Sample Messages for Twitter Posts
- Check out the expanded newborn screening research study from @EarlyCheck. All expecting parents in #NC are eligible! No doctor’s appointment is required, and it’s easy to join the study from your smart phone: https://portal.earlycheck.org #EarlyCheck
- Attention new and expecting parents! The @EarlyCheck research study provides free expanded newborn testing to newborns in #NC. Sign up for #EarlyCheck here: https://portal.earlycheck.org
- Are you a new or expecting parent in #NC? The @EarlyCheck research study offers free expanded newborn screening to newborns. No doctor’s appointment is required, and it’s easy to join from your smart phone: https://portal.earlycheck.org
- Únase al estudio científico de @EarlyCheck - No se necesita cita con un doctor, y es fácil unirse al estudio desde su computadora o teléfono inteligente: https://portal.earlycheck.org/es/
Sharing about Early Check on your Website
If you have a website, feel free to add information about Early Check! We’ve provided sample text and graphics below. Ways to share about Early Check on your website include:
- Inclusion of heading or banner with brief description and image
- Embedding a video that introduces Early Check, along with a brief text description
- Including a widget on your website that links viewers to the Early Check website (see example on Wake Forest Baptist Health’s website)
If you want to share information about Early Check on your website but need technical assistance, please contact us at outreach@earlycheck.org.
Sample Text to Describe Early Check and Link to Portal
New and expecting parents in North Carolina are eligible for Early Check, a voluntary study that provides free health tests to new babies. No doctor’s appointment is required, and it is easy to sign up online. To learn more and sign up, visit: https://portal.earlycheck.org
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Videos